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"McKinsey Global Survey results"
The business of sustainability
August, 2011

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"First, Make Money. Also, Do Good."
by Steve Lohr
August 13, 2011

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"Why It Pays To Be Green"
by Eric Markowitz
May 10, 2011

A new report suggests that sustainable business practices are not only good for the environment, but improve employee relations, as well.

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"Video: Walmart: Green Good For Business"
May 10, 2011

Leslie Dach of Wal-Mart says the company's green initiatives have boosted business.

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"Grow With Cause Marketing"
by Marla Tabaka
May 2, 2011

Will Americans switch to your brand if you are associated with a good cause? Research shows that 79 percent of them will.

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"Video: Why Doing Good helps Business"
April 22, 2010

Find out how out-behaving the competition could be the best idea for businesses

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"Mad Money: Hewlett-Packard: Is Green Good for Business?"
by Tom Brennan
April 22, 2010

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"Cause BrandingSM"

Impact Your Business and the World

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"2010 Cone Cause Evolution Study"

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"Why Doing Good is Good For Business"
by Richard McGill Murphy
February 2, 2010

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"2010 The World's Most Ethical Companies"
2010

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"Conscious Capitalism: Doing Good Via Self-Interest"
by G. Michael Maddock and Raphael Louis Vitón
Dec 8, 2009

The profit motive, not government or charity, will create the kind of socially responsible world we want our kids and grandkids to grow up in

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"The Relationship Between CSR and Shareholder Value"
by The Relationship Between CSR and Shareholder Value
Strategic Management Journal, 30, 2009, 425-445.

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"Consumer Interest in Environmental Purchases not Eclipsed by Poor Economy"
Feb 18, 2009

More than one-third of consumers more likely to buy environmentally responsible products today

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"The Money Issue: What Makes People Give?"
New York Times Magazine
March 9, 2008

Fund-raisers swear that gimmicks like matching grants, challenge grants and rewards increase donations. But do they?

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"The Debate Over Doing Good"
August 15, 2005

Some companies are taking a more strategic tack on social responsibility. Should they?

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"Disposing Light Bulbs: A Green Answer"
by Amanda Coggin

I recently discovered that every time I throw a light bulb into my garbage can, I am breaking the law. When I've tossed a blown bulb as if I were shooting a basket, I have always had residual guilt about where it went beyond the trashcan, but didn't know exactly how my shots might be affecting others and myself. My household basketball waste game profoundly affects the environment, not to mention the well-being of pregnant women and in turn, their newborn babies.

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DivineCaroline.com s a website where changemakers like you can read and contribute stories, reviews, and forums. Please visit our vibrant community soon.

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"How to Volunteer"
by Kate Carter

So you want to save the world? Sure, you're tackling your career with gusto. Squeezing out-of-town business trips between grocery runs, exercise, and paying the bills. And don't forget your desire for carefree moments-a night out with girlfriends, reading a ridiculously good book, or taking a long, drawn-out bath with candles and bubbles.

Your desire to impact your community can seem like the icing on the cake, but it's the life-sweetener without which the end of your days, weeks, and months might taste a little too bland. And self-centered. And not infused with meaning.

So how do you do it all? How do you find the philanthropy to fit your interests? Your time constraints? Your moods and dreams? Here are some tips for getting started...

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DivineCaroline.com is a website where changemakers like you can read and contribute stories, reviews, and forums. Please visit our vibrant community soon.

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"Through You, I Am a Gem"
by Kate Carter

Are philanthropic endeavors narcissistic? Selfless? Do the motivations even matter?

When I pose these questions, I immediately think about the South African family who hosted my husband's stay in the Peace Corps. His family did not have much, but they shared their food, and even their dinner table, with anybody from the village who needed a meal. They did not think of their actions as selfless, because they adhere to "ubuntu," a term that means "I am a person through other people." In essence, philanthropic acts are not external, because we should see others as extensions of ourselves.

Ask people who have given time or money about their experiences, and they almost always note the ways in which their experiences helping others made them, in turn, more fulfilled.

Dr. Lisa Nastasi, a DivineCaroline columnist who co-developed the Mindfulness Program...

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DivineCaroline.com is a website where changemakers like you can read and contribute stories, reviews, and forums. Please visit our vibrant community soon.

 

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